Born in the heart of Italy's renowned textile region, Myths combines traditional Italian craftsmanship with innovative fabric treatments to create pieces that transcend seasonal trends.
Founded in 2005 in Emilia Romagna—a region celebrated for its long textile tradition and artisanal excellence—Myths emerged from the vision of the GDM company and the Bernardi family. Luciano Bernardi established the foundation, while his sons Simone (the brand's strategy and artistic director) and Giovanni (product manager) brought fresh energy and contemporary vision to the family enterprise. The brand's name, "Myths," draws inspiration from the legends of Magna Graecia, the ancient Greek colonies in southern Italy, symbolizing timeless beauty and stories that endure through generations.
At the heart of Myths lies an unwavering commitment to quality trousers for men, women, and children, though the brand has expanded to include complementary pieces. What sets Myths apart is their dedication to fabric innovation and experimentation.
Each season, the brand develops new dye baths and revisits archived fabrics, seeking the most innovative, sustainable, and high-performing materials. They use only premium fabrics—the finest wool from prestigious Italian textile producer Marzotto, along with cotton, linen, and technical fabrics—carefully selected to ensure impeccable fit and superior comfort.
The Myths production process is equally distinctive. The brand employs a unique method of dyeing wool before washing, creating a vintage aesthetic that has become their signature. This technique ensures that each pair of trousers is truly unique, with subtle variations in color and texture.
Attention to detail is evident throughout: buttons are crafted from genuine horn, trouser linings feature distinctive striped patterns, and every element is finished with precision. The brand's philosophy embraces "cultural contamination and original solutions," encouraging the fusion of fashion and design. Myths believes in creating timeless garments that stir emotions—pieces designed to be worn and loved for years, standing as testaments to Italian craftsmanship and the brand's dedication to excellence over trends.