Named after the majestic Gran Sasso d'Italia mountain range near its birthplace, the brand embodies the enduring strength and natural beauty of its Italian homeland.
The Gran Sasso story began in 1952 in the village of Sant'Egidio alla Vibrata, south of the border between the Marche and Abruzzo regions, when four brothers—Nello, Eraldo, Alceo, and Francesco Di Stefano—founded their knitwear company. What started as a small family workshop has grown into an internationally recognized label, yet it has remained true to its founding values: quality, consistency, care, and tradition. This organic growth, rooted in respect for craftsmanship rather than aggressive expansion, has become the brand's hallmark.
Gran Sasso follows a simple yet powerful principle: "quality is always in fashion." This philosophy manifests in their meticulous production process. The brand specializes in creating hoodies, cardigans, knitted polo shirts, turtlenecks, and round-neck and V-neck sweaters using only the finest natural fibers.
Their material selection is extraordinary—the purest cashmere (including innovative felted cashmere that resembles flannel), often blended with silk or available in sustainable eco versions made from recycled fibers. They also use the highest quality merino wool, selecting only the finest fibers that provide exceptional elasticity and color brilliance.
The craftsmanship behind each Gran Sasso piece is remarkable. Artisans employ the traditional rimaglio technique (chain stitching) to join the shoulders, sleeves, armholes, and collar—one of the most challenging sewing processes, requiring exceptional skill especially with fine stitches. Quality control is rigorous: each sweater undergoes inspection five times throughout production.
After knitting, garments are examined on illuminated tables with magnifying glasses to detect any imperfections. This dedication to excellence, combined with the use of the world's most advanced knitting machines operated by skilled craftspeople, ensures that every Gran Sasso piece delivers superior comfort, durability, and timeless elegance.