Founded in 1978 by the visionary entrepreneur Brunello Cucinelli himself, the brand has grown from a small workshop in the medieval village of Solomeo, Umbria, into a global symbol of "quiet luxury" and humanistic capitalism.
Born in 1953 in the rural hamlet of Castel Rigone, Cucinelli witnessed firsthand the dignity of manual labor and the importance of treating workers with respect. This childhood experience became the foundation of his revolutionary business philosophy. When he founded his company at age 25 with the equivalent of just $550, he had a singular vision: to create the world's finest cashmere in vibrant colors—a radical departure from the neutral tones that dominated the market at the time.
Brunello Cucinelli is celebrated for its exceptional cashmere knitwear, impeccably tailored suits, luxurious coats, and refined accessories. Every piece embodies timeless elegance through neutral color palettes—soft beiges, greys, and creams—and understated designs that eschew logos in favor of supreme quality. The brand's commitment to sustainability and traditional craftsmanship ensures that each garment is an investment piece designed to last generations.